Panties also use magnets, with two side closures that don’t require a wearer to step through leg holes. The two bra designs close at the front with magnets. The solutions they settled on use magnets as closures - a design used by other adaptive fashion brands including Magnaready, Liberare and Slick Chicks. They had to accept that isn’t possible, and that it’s enough to create products for many people. We hold an annual panel discussion, adaptive fashion show, and multiple fundraisers throughout the year to raise awareness in for the Runway of Dreams Foundation and. Victoria’s Secret designers, working with the testers found by Gamut, at first struggled to find solutions that would work for every possible disability, Victoria’s Secret’s Smith and Gamut’s Scheier both say. Runway of Dreams mission is to support the original foundation in its journey to fashion inclusion through increasing awareness of adaptive clothing for those with disabilities. That opened my mind that the couple was missing a certain level of intimacy.” “He talked about being able to take off his wife’s bra, which is something he hadn’t been able to do. “My big ‘aha’ moment was sitting on a call and in the focus group was a man who had cerebral palsy so he had dexterity issues,” Smith says. Neuromuscular diseases and cognitive differences can make working the traditional bra’s closures impossible. Wheelchair users can be helped by additional openings in pants and panties. There are people with limb differences: a missing arm requires dressing with one arm, or asking for help. Many older women have trouble reaching their back to then connect the tiny hook-and-eye closures of bras. One of the most common disabilities, she says, is people with arthritis. “They needed to understand this consumer at large.” “Not only did Victoria’s Secret need to understand the needs of this woman,” Scheier says. Gamut connected Victoria’s Secret executives and designers with a dozen women with an array of disabilities as well as ethnicities and age.
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